Endorsements
"I had the pleasure of working for and with Craig at National Australia Bank in the marketing analytics area and have maintained a professional relationship with him since. He is an innovative,intelligent and highly skilled analytics and market research professional. I learnt a great deal about optimising cell and model design from him for maximum learning and minimum spend. I am yet to meet his equal and would recommend him without hesitation."
- Owen Hovenden, Group Manager Analytics, Tru Energy
"Consistently one of the best in the market at adapting quant research to business issues. And Craig is a highly capable qual researcher too! He thinks beyond the brief and delivers recommendations that are grounded in both the consumer and business context. He's a good guy to work with and someone I am happy to recommend."
- Andrew Hughes, Head of Research & Analytics, St George Bank
"Everything a research professional should be: thorough, insightful and able to truly understand people. Also great to have a beer with after. Highly recommended."
- Emily Reed, Partner, Open Intelligence Agency
"Craig's understanding of customer thinking and behaviour is always insightful
and has helped to support and direct decision making in our business. He's great to have on your marketing team and always brings extra value beyond the brief.
A great creative thinker."
- Maureen Lum Mow, Senior Manager, Brand Management,
NRMA Insurance, SGIO & SGIC