Services
market opportunity sizing, profiling and segmentation
(what kind of demand is there likely to be for this product or service? what does our target market look like?)
product development research
(how does our product or service need to be configured or improved to optimise its success?)
research consultancy
(help us decide how to tackle a research problem, help us brief this piece of research,
help us choose an appropriate agency for our needs, help us...)
direct channel marketing - campaign design advice and evaluation
(how should we target this campaign? how can we use simple surveys and experimental design together
to improve our offers and response rates? how well did our campaign do? what can we do better next time?)
bespoke quant and qual research